The goal was to create a symbol that embodies controlled power. The horse emblem began as hand drawn sketch on Adobe Fresco, then the sketch was refined using Adobe Illustrator to form the futuristic horse mark. This became the heritage mark of The House of Vinciani, whilst the V-Mark became the main Vinciani mark. From the V-Mark, the Ascension Stripe and the Discipline Stripe were developed, becoming the stripes of the brand identity.
Visit The Design Development Archive at:
Read the Heritage Mark of the House at:
Stage 1 - Sketching
Stage 2 - Refinement
Stage 3 - Development
Stage 4 - Polishing
Stage 5 - Finalization
Stage 6 - Identity
